Where do I put the JSON-LD?

Paste the script element anywhere in the HTML of the page it describes; the head is the usual place. The markup must describe content that is visible on that page.

Does structured data guarantee rich results?

No. It makes a page eligible. Search engines decide whether to show a rich result, and some types are restricted: Google shows FAQ rich results for only a small set of sites.

How do I check the markup?

Test the published page, or the code itself, with the Rich Results Test from Google or the Schema Markup Validator from schema.org.

ToolHub

Schema Markup Generator

Generate JSON-LD structured data for articles, products, local businesses, organizations, FAQs and breadcrumbs, ready to paste into your page.

Stable

Online

Schema type

For news, blog posts and other editorial pages.

Article type

Headline (required)

This field is required.

Description

Page URL

Image URL

Author name

Author URL

Publisher name

Publisher logo URL

Date published

Date modified

Wrap in a script element

Check before publishing

Headline: This field is required.

JSON-LD markup

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article"
}
</script>

Paste the markup into the HTML of the page it describes, then check the page with a rich results testing tool.

Fill in a form and get schema.org structured data as JSON-LD. Six types are covered: Article (including NewsArticle and BlogPosting), Product with offer and rating, LocalBusiness with address, coordinates and opening hours, Organization, FAQPage and BreadcrumbList. Empty fields are left out of the markup. Required fields that are missing and values that would make the markup invalid, such as a relative URL or an impossible date, are pointed out as you type. Copy the JSON on its own or wrapped in its script element. Nothing you enter leaves the browser.

Article, Product, LocalBusiness, Organization, FAQPage and BreadcrumbList
Missing required fields and invalid URLs, dates and numbers are flagged
Output as plain JSON-LD or wrapped in a script element
Each type keeps its own values while you switch
Copy the markup or download it as a file
Runs in the browser; entries are never uploaded